[AbiDrew85]

They say it is 250 mg of a 10:1 extract (very highly concentrated) at 45% fatty acids and market it as 2500 mg. Given that standardized extract is, as you say, normally 85-95% fatty acids, I took that to mean it is more like 1250 mg of standardized extract. Thus it is more like four 320 mg capsules of standardized extract in one capsule.

OK... I think I know where you're getting confused... They're saying it's like 2500 mg of raw berry, not of the extracted stuff. The language is important. "Equivalent to 2500mg Dried Berries."

We're just talking dried whole berries. That's ALL the 2500mg number is. It's a number that even if it actually was accurate, it's still meaningless when comparing it to other extracts.

The only numbers that matter for comparing it to other extracts are the ones I used above... 250mg of extract, 45%. And standardized is typically sold as 160mg or 320mg of extract, 90% (average, which I'm assuming the 45% for this product to be also, since the mfg seems to LOVE inaccuracy.)

So simple math says it's half the concentration as standardized... so if you want to flip it around, standardized is a 20:1... except... there's something I'll get to later that changes this a bit.

More simple math says that we then half the mg's of this product to get the equivalent of standardized... which is 125mg.

What the difference is is that magic bit of information I've indicated multiple times... that ratio number indicates this is NOT pure concentrated extract but rather has at least some measure of solvent remaining... so what's really going on is that this product is a mixture of HALF standardized extract and HALF solvent. They decided to leave off the step of removing the solvent that's part of the standardized process, and they're charging you EXTRA for them to be lazy and using obfuscating marketing language to trick you into thinking it's worth it.

And they're succeeding by the looks of it.